So, how do you watermark photos in Lightroom? Adding watermarks to Lightroom takes a minute to set up, but once you have the watermark added it's a huge time saver when exporting images.
You can edit watermarks via two areas: the top menu (Lightroom -> Edit Watermarks) and in the Watermarks section of the Export dialog box. This tutorial will address the latter.
1) Once your photo is edited and you click Export, scroll to the bottom of the Export dialog box. There, you'll see the Watermark section.
2) Now we will create a watermark that we can quickly select when exporting this (and future) images.
3) Ensure the box next to 'Watermark' is checked and blue, then click the dropdown menu. Select 'Edit Watermarks.' Now you'll see the Watermark Editor.
By default, Lightroom will add a text watermark using the copyright symbol (©) and your name. You can choose to keep this text watermark, or chose to click the dot next to Graphic in the upper right corner. When you select Graphic, you can upload a file to use as your watermark.
4) We can edit the watermark text in the box below the image.
5) Now we move through the tabs in the right-hand panel to customize the size, positioning and display effects of the watermark. This styling is totally up to you, however I've added a few tips to the end of the article to help out.
6) Once finished editing your watermark, click Done. You will be prompted to save the watermark as a preset with a title. Try to use a name that will help you remember this watermark, as you may choose to add several watermark variations in the future.
This brings you back to the Export dialog box, where you can export your image with the new watermark.
ACCELERATE YOUR WORKFLOW !! When exporting future images, just ensure that this watermark preset is selected and that's it! You won't even have to make an extra click.
Lightroom Watermark Tips
Opacity: Turn the opacity down from 100%, especially if you're using a large watermark. This is ideal for dark solid colors, since white would detract from the image itself. That said, if your white watermark is going against a cluttered background, crank up that opacity!
Size: Try to keep it small. We use watermarks to deter theft and for branding, but we don't want to be obnoxious to those viewing the photo.
Positioning: Try to keep the watermark at the edges of the frame, generally the bottom right or left. Occasionally we will see watermarks across the center of an image, but I suggest that only if you have a one-of-kind image you're actively trying to sell.